 Books
Visible Thinking
Unlocking causal mapping for practical business results
John M Bryson, Fran Ackermann, Colin Eden and Charles B Finn
Published by Wiley 2004 July 2004 · 373 pages. Paper (0-470-86915-1) Price £24.99
“Visible Thinking” unlocks causal mapping for practical business results. This new book is now available, and provides a practical guide to applying mapping. It starts with the basic technique, and then introduces the Decision Explorer® software for more advanced uses.
Causal mapping is a tool that enables you to make sense of challenging situations so that you can get more out of them. This book lets managers understand the theory and practice of causal mapping in layman's terms for use in both individual and group settings. It shows managers how to develop and use action-oriented strategy maps and logic models in business decision making. The authors show how causal mapping can be used as a tool to make sense of challenging situations and develop effective business responses.
About the Authors
John M. Bryson is a professor of planning and public affairs at the University of Minnesota in Minneapolis, MN (USA), and has held visiting appointments at the London Business School, University of Strathclyde, University of Oxford and Oxford Brookes University. Professor Bryson consults widely in the US and UK and jointly developed Decision Explorer® with his co-authors.
Fran Ackermann is a professor of strategy and information systems at the University of Strathclyde in Glasgow (UK). She is interested works with groups from multinationals to small and medium-sized enterprises on messy, complex, strategic problems and sees causal mapping as a fundamental aspect of this work. She has consulted widely both within the UK and in Europe, Australia and the USA.
Colin Eden is a professor of strategic management and management science at the University of Strathclyde. His major interests are in: (1) the processes of strategy making in senior management teams, and (2) the success and failure of large projects. He has used causal mapping in his consultancies with senior management teams of a wide range of public and private organizations in Europe and North America.
Charles B. Finn is a management professor at the College of Saint Rose, Albany, New York (USA). He has worked as a consultant to private, public and non-profit organizations at local, state and federal levels within the USA and has taught and consulted internationally.
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